Credit: Eastern Foundry.
Today’s pace of technological advancements is astonishing: Self-driving cars are beginning to roam our streets, drones are being used as delivery mechanisms, the Hyperloop is becoming a tangible entity, the public is truly excited. Think back, when’s the last time the public was excited about and followed a government technology project? The Kennedy-era space program, the exploration of the human genome? Whatever your answer, I think we can all agree the government no longer has the public’s imagination and interest when it comes to matters of technology and innovation.

Unfortunately, when America’s best technologists aren’t interested in government projects, and generally aren’t even aware of them, the whole country falls further behind strategic rivals that do value technological innovation. In this post, we will use the data and comments from our survey to explore why the government isn’t effectively reaching the innovation community and what it can do to change this.

The Problem: Preaching to the Choir

While it may seem unbelievable to those of us who live in metro-D.C., most of the country doesn’t check FedBizOps each morning and they definitely don’t read testimony from the House Armed Services Committee with a cup of coffee in hand. Yet, FBO and other “insider” channels remain the primary ways the government communicates its needs and the opportunities to sell to it.